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What is Valuation

Valuation techniques

ADVISORY

By Assure Gate Insights Team

10/29/20251 min read

What is Valuation

Valuation is the art and science of attributing value to an asset, investment, or company.

Why Perform Valuation

  • Selling a business

  • Acquiring a business

  • Raising money (i.e., IPO)

  • Investment recommendations (i.e., buy, hold, sell)

  • Internal business decision-making

  • Impairment testing

Valuation Is an Art and a Science

Science includes performing:

  • Historical Financials

  • Ratios

  • Statistical Analysis

Art includes understanding:

  • Microeconomic Factors

  • Macroeconomic Factors

  • Forecasting

We must have a deep understanding of the business and where it's going for our forecast to be meaningful!

Valuation Techniques

Mainly there are three categories for valuation techniques:

1- ASSET APPROACH (FMV OF NET ASSETS) INCLUDES TECHNIQUES:

  • Cost to Build

  • Replacement Cost

  • Liquidation Value

2- Intrinsic Value (Income Approach) includes Discounted Cash Flows (DCF)

  • Intrinsic valuation means looking at a company in isolation without worrying about peers.

  • Involves: forecasting future performance, calculating future cash flows, and discounting back to the present.

  • It doesn't directly depend on the mood of the market since we are more focused on the fundamentals of the company.

3- Relative Value (Market Approach) includes:

Public Company Comparables:

  • Pears are generally easy to find because these companies’ shares are publicly traded on a stock exchange.

  • We use multiples to find the worth of the company we are trying to value (i.e., Price-to-earnings multiple).

  • It is more likely to reflect the mood of the market and produce a valuation that is closer to market price than DCF.

Precedent Transactions:

  • Precedent transactions relate to past mergers and acquisitions.

  • This form of valuation includes a takeover premium (generally, more money is paid for a controlling position).

Need help valuating your business? Contact Assure Gate Tax & Accounts for expert guidance tailored to your business.